The problem
Household debt in Canada sits at the highest level in the G7, leaving many families stretched and the wider economy exposed to global shocks. Most debt management options lack personalisation, holistic strategies, and modern technology. People are left without the tools or support to tackle their debt effectively and sustainably.
What we did
We helped build a user-friendly platform that analyses a person’s financial data to generate tailored debt paydown plans, with clear visuals and intuitive interactions. Users securely link their accounts through Open Banking, complete a quick assessment, and receive a prioritised repayment strategy with timelines. Gamified tools, reminders, and educational resources keep them engaged, while our AI continually optimises the plan as their situation changes. It is offered to banks, credit unions, and employers as a white-labelled solution.
The outcome
A holistic financial wellness platform that helps people in Canada reduce their debt burden over the long term, while giving institutions a tool to lift repayment rates.