How it started
myWaves began as a paper-napkin idea. The founders came to us with something rare and something unfinished at the same time. The rare part was a clinically tested method for turning a person’s own brainwaves into sound that helps them sleep, real science that already worked. The unfinished part was everything else. It ran as code on a single laptop, there was no scalable software, no team, and nothing anyone could actually buy. Alongside them, a hardware engineer was building the pebble, a portable EEG reader designed to capture the brain’s signals outside a lab.
The problem
Most people chase sleep one of two ways, and both fall short. Supplements and sedatives can knock you out but leave you groggy and dependent, and the generic sleep audio bundled into every app is made for an average listener who does not exist. No two brains are alike, so a single soundtrack was never going to work. The opportunity was to make something genuinely personal, built from a person’s own neurology, and to take it from a research bench to the real world.
What we did
We took a lab demo and a napkin sketch and turned them into a company. We rebuilt the core science into a scalable software platform, then wrapped it in everything a business needs to stand on its own: a polished consumer app, a fully functional website, and the data pipeline that captures each person’s delta-wave readings, generates their personalised soundscape, and delivers it back to them. Around the product we helped build the operational engine too, with logistical automation to get hardware into customers’ hands and enterprise systems that make onboarding frictionless at scale. We advised on the custom hardware that became the pebble, and delivered the software, data, and operations that turned it into a product.
The outcome
A patented, non-invasive, chemical-free sleep solution with a complete hardware and software stack and a real business behind it, now reaching customers across London and the US. What arrived as clinically promising code on a laptop left as a scalable, sellable company. No pills, no grogginess, just rest built from a person’s own biology.