The problem
Toy and game IP owners hold valuable brands but have no accessible way to extend them into the digital market. Building connected digital experiences from physical products is slow, technical, and expensive, so most makers miss out on a large and growing market for digital engagement around the toys they already own.
What we did
We helped build a program that creates a 3D virtual twin of a physical toy in minutes, turning action figures, vehicles, and plush toys into interactive digital versions through augmented reality and AI. End users can customise and personalise their digital twins and play with them on our platform, while a planned marketplace lets developers build and sell customised AI models on top of the same IP. The result lets IP owners digitalise their catalogue and reach new audiences without the usual development overhead.
The outcome
A fast, accessible route for toy and game IP owners to bring their physical products into the digital market and engage new audiences.