The problem
Foot problems are easy to ignore until they turn serious, and for older people living with diabetes that can be dangerous. The founder came to us focused on exactly that group, with early prototype work on a 3D foot-scanning app, an ambition to build custom insoles, and an open question about the business model. The need was clear, but the path to a real product was not.
What we did
Working alongside the founder, we helped build the digital Foot Care Hub, where a foot scan or uploaded images are run through a proprietary technique that identifies foot-health concerns and grades their severity. We connected that screening directly to orthopaedic providers inside the portal, so a flagged issue leads straight to care, and tied it into an ecosystem that runs from a phone-based 3D scan to AI-designed, custom 3D-printed insoles. Beyond the build, we are actively consulting on the business, shaping the brand and steering the clinical validation and research the product needs.
Where it’s going
An early-stage venture turning a promising prototype into a real foot-health platform, with screening, a clear route to orthopaedic care, and the clinical grounding to stand behind it.