The problem
Counterfeiting is a vast and growing problem for the global apparel market, made worse by the ease of online sales over the past decade. Tens of billions of dollars in counterfeit goods move through Canada every year. Existing tools struggle to cover emerging-market marketplaces and the social channels where much of this trade now happens.
What we did
We helped build apparel-focused, AI-powered bot software that spots fakes on online marketplaces and social channels, including those across the APAC region that most tools miss. It uses both image and text detection for better accuracy, monitors the highest-risk areas around the clock, and collects legally usable evidence. Brands can then automatically template and send DMCA takedown notices to infringers. Our team’s manufacturing and market expertise makes the product better suited to catching modern counterfeits than existing options. It earns through subscriptions, pay-per-scan reports, and add-on services.
The outcome
A continuous monitoring tool that helps brands detect counterfeit sales and act on them with legally actionable evidence, all from one place.