The problem
Most executives are not media-ready, and it shows. Around 70% of business leaders report feeling unprepared for interviews and crisis communications, yet traditional media training is expensive, time-bound, and one-size-fits-all. A single misstep on live TV, a podcast, or LinkedIn can dent both brand trust and personal credibility, and few professionals get the ongoing, tailored practice they actually need.
What we did
PRMentor is personalised, AI-powered media coaching. It combines AI, natural language processing, and virtual simulation to assess a speaker’s tone, clarity, and delivery, run scenario interviews tailored by industry and seniority, and return instant feedback with coaching tips. Think of it as a flight simulator for high-stakes media moments, always on and far cheaper than a traditional session. We helped build the product and shape the venture.
The outcome
A scalable way for leaders to build communication muscle memory before the moments that matter, instead of learning the hard way in public.