The problem
Most executives are not media-ready, and it shows. Around 70% of business leaders report feeling unprepared for interviews and crisis communications, yet traditional media training is expensive, time-bound, and one-size-fits-all. A single misstep on live TV, a podcast, or LinkedIn can dent both brand trust and personal credibility, and few professionals get the ongoing, tailored practice they actually need.
What we did
The founders brought us in to help build PRMentor, personalised, AI-powered media coaching. It combines AI, natural language processing, and virtual simulation to assess a speaker’s tone, clarity, and delivery, run scenario interviews tailored by industry and seniority, and return instant feedback with coaching tips. Think of it as a flight simulator for high-stakes media moments, always on and far cheaper than a traditional session. Our team helped shape the product and the venture.
The outcome
A scalable way for leaders to build communication muscle memory before the moments that matter, instead of learning the hard way in public.