The company
Integrity Ingredients is a California supplier of clean, natural raw materials for the beauty and personal-care industry, from botanical extracts and natural preservatives to high-performance emulsifiers and actives. The business is built on a promise of high-quality ingredients and genuine service, with sustainability and ethical sourcing at its core.
What we did
We rebuilt their digital experience from the ground up. We recatalogued their extensive ingredient range and designed a brand-new site around it, advised on direction and structure, and developed the capability for them to expand, connecting the business with new partners to co-develop beauty products using their natural ingredients.
How we worked
True to how the collective operates, we paired senior partners with an up-and-coming member in training who worked as their understudy. That kept the project affordable and accessible, and along the way we trained the client’s internal team so they could take the work forward and keep it updated themselves.
The outcome
A modern digital catalogue that turns a deep ingredient library into a growth engine, helping the business find partners and bring new products to life.