The company
The Hatton Jewellery Institute is a Hong Kong jewellery education provider, teaching jewellery design, illustration, and the craft and business of fine jewellery to everyone from beginners to luxury-industry professionals, both in person and through its online academy.
What we did
One of our senior operators ran the institute’s entire marketing strategy. That spanned a full rebrand, hands-on event management, and ongoing design and brand management. We also handled all of the ad buying to put students in seats, alongside corporate outreach, giving the institute the demand engine it needed to scale.
The outcome
A rebranded institute with a working marketing and events engine, filled classes, and corporate channels driving its growth.