The company
Ethique is a New Zealand sustainable beauty brand, known for plastic-free, solid bars that have kept millions of bottles out of landfill. The products were ready for new markets, but breaking into Asia takes the right local partners and a real presence on the ground.
What we did
We helped Ethique enter Hong Kong. We connected the brand with a Hong Kong reseller and developed that introduction into a working distribution relationship, then supported the launch on the ground, including interviewing the founder at a launch party in the brand’s Hong Kong store.
The outcome
A New Zealand brand with a genuine foothold in Hong Kong, and a distribution relationship built to grow.