The problem
Most professional networking happens through endless scrolling and generic cold outreach. People sit on a network full of valuable contacts but have no way to see which connections actually matter, or how to reach them in a way that lands. The result is wasted effort and low-engagement connections that rarely turn into opportunities.
What we did
We helped build CircleUp, an AI networking platform that analyses a person’s professional network and surfaces the connections most aligned with their goals. It segments contacts by industry, location, and potential value, then drafts tailored opening messages based on what each recipient actually needs. A reputation system prioritises high-value introductions and keeps spam down, so users spend their time on the relationships that move their business forward.
The outcome
A smarter way to work a network, replacing cold outreach with targeted, personalised introductions to the people who matter most.