The venture
100 Percent set out to pioneer conscious retail: a model with purpose that helps shoppers discover and back genuinely sustainable brands. At its heart was a proprietary sustainability index that scored products, paired with discovery, community, and content designed to turn good intentions into everyday purchases.
What we did
We were involved from the very start, in the ideation and creation of the business and product, and worked closely with Ogilvy to shape the pitch. Our role was to bring the technology capability and the strategic direction in tech, turning the concept into something buildable and investable.
The outcome
A conscious-retail venture taken from idea to a fundable proposition, since exited.